Insights on Jonah Berger's Contagious by Instaread - Instaread

Insights on Jonah Berger's Contagious by Instaread

Durch Instaread

  • Veröffentlichungsdatum: 2018-08-12
  • Genre: Lernhilfen

Beschreibung vom Buch

Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread...

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